Bananas, Branding and Big Dreams: A Conversation with Equifruit’s Kim Chackal!

The Power of Fair Trade Bananas & Creative Branding

Dive deep into Kim's unexpected journey into the banana industry after a serendipitous meeting with the president of Equifruit at a daycare. With a background in marketing and sales, she's revolutionizing how we perceive and purchase our favorite yellow fruit.

✨ Highlights:

• Discover Equifruit's unique stance: only importing Fair Trade certified bananas.
• Learn about Fair Trade: a guarantee of fair prices for farmers, promoting sustainable farming, and more.
• Unpeel the mystery behind their shark branding and the buzz it's creating.

Every banana tells a story - of farmers, fair prices, and the drive to make a difference. Kim's mission? To change the game, ensuring every banana farmer is fairly compensated. How? Through powerful partnerships with major brands.

🔗 Learn More about Equifruit:
Visit Equifruit.com to explore their mission, products, and impact.

Special Thanks to Our Podcast Partners:
Gill's Onions, Limoneira, ChakraVision, Organic Produce Network, Sunfed, IFCO, B&W, and Fulltilt Marketing. Your support amplifies voices like Kim's that inspire and educate.