Houston’s Produce Transformation: With Mayra Vazquez

Join us for an enlightening episode of The Fresh CrEd Podcast recorded at the Viva Fresh Expo, featuring Mayra Vazquez, co-founder of Latin Specialties. Discover Mayra’s journey from Mexico City to the bustling produce markets of Houston, and how she’s leveraging her media background to drive significant advancements in the industry.

What's Inside This Episode:

 • Diverse Leadership Roles: Mayra serves as co-chair of the Houston Fresh Fruit and Vegetable Association and is a member of the Texas International Produce Association Board of Directors, demonstrating her influential presence in the industry. Both organizations have recently partnered to enhance the produce industry in Texas, focusing on infrastructure improvements and market efficiency.

 • Sustainable Development: Explore how Latin Specialties is addressing sustainability challenges by enhancing cold storage facilities in central Houston and supporting regenerative agriculture to reduce logistical inefficiencies. This effort is aimed at reducing the environmental impact and improving the efficiency of produce distribution.

 • Houston's Produce Scene: Gain insight into the current state and future potential of Houston's produce market, including exciting updates about the Port of Houston’s upcoming cold treatment certification, which will streamline the importation of fresh produce. This development is expected to significantly benefit the local produce industry by improving access and reducing transportation times.

 • Personal Narrative: Hear Mayra’s compelling story from her beginnings as a journalist at CNN to becoming a key player in the produce industry, driven by her family's agricultural roots and her commitment to sustainability. Her unique background and experiences highlight her dedication to making a positive impact in the industry .

We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible.

Tune in to gain valuable insights into the produce industry and the experiences that shape its leaders. Don’t forget to like, subscribe, and comment with your thoughts or questions!

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