The Fresh CrEd

Innovating for Good: Raul Fernandez’s Journey with Thx! Dreams

In this captivating episode of Fresh CrEd, streamed live from the bustling Global Produce and Floral Show in Anaheim, California, we dive into a narrative that spans continents and redefines innovation. Our guest, Raul Fernandez of Thx! Dreams, brings a story that intertwines global experiences with groundbreaking agricultural advancements.Raul's journey is nothing short of remarkable. Born in Costa Rica, raised in Argentina, and having lived across diverse cultures, his global perspective is a mosaic of unique insights. This episode traverses his intriguing path, from his early beginnings in various countries to spearheading pivotal changes in the produce industry.Raul recounts his pivotal role at Chiquita, where his creativity and problem-solving skills led to notable industry advancements. But it's his current venture with Thx! Dreams that truly captures the essence of his mission – a commitment to revolutionizing how we view and support farmworkers globally.This conversation isn't just about agricultural innovation; it's a deeper exploration of social responsibility and sustainability. Raul eloquently discusses the importance of connecting consumers with the real stories behind their food, transforming the agricultural narrative into one of community, support, and empathy.Join hosts Craig Slate and Ed Bertaud as they navigate this inspiring journey, uncovering the layers of passion and drive that fuel Raul's vision. His dedication to empowering communities and reshaping the agricultural industry will leave you both enlightened and inspired.As we wrap up this engaging episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce.Stay tuned for more episodes from the show, where the fascinating stories of leaders and innovators in the produce world continue to unfold.

We Got It This Time! Pamela’s part deux

Welcome back to The Fresh CrEd, coming to you from the vibrant Global Produce and Floral Show in Anaheim, California. In this special 'Part Deux' episode, we’re thrilled to feature Pamela Riemenschneider, a renowned figure in the produce media world, joining us straight from Austin, Texas.Pamela takes us on a delightful journey from her beginnings as a photojournalism graduate to becoming a prominent voice in the produce industry. Her tales are sprinkled with humor and insight, including quirky anecdotes and a memorable tale from a golf tournament.As someone known for her vivid personality and unique approach to branding in produce, Pamela discusses how embracing her extroverted side has been instrumental in shaping her professional persona. Recorded against the backdrop of the bustling Global Produce and Floral Show, this episode perfectly captures the dynamic and spirited essence of the produce industry. Pamela's vibrant energy and deep expertise, coupled with the lively atmosphere of the event in Anaheim, create a truly memorable listening experience.As we wrap up this episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce.

Leading the Fresh Way: David Figliola @ Global produce and Floral Show

Join Craig Slate and Ed Bertaud in this engaging episode of The Fresh CrEd Podcast, live from the International Fresh Produce Association's Global Produce and Floral Show. Our distinguished guest, David Figliola, Business Unit Director at HEB, shares his extensive experience and insights into the produce industry.David Figliola takes us through his remarkable journey, beginning with his early days in the dynamic environment of wholesale trading at CH Robinson. He recounts the evolution of his career, leading up to his influential role at HEB, where he now oversees key strategic initiatives for a range of produce categories.David provides a deeper look into the human aspects of the industry, highlighting the significant impact of strong leadership and mentorship throughout his career. He discusses the art of developing one's leadership style and the importance of fostering future talent within the industry.As we wrap up this enriching episode, we express our heartfelt thanks to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their support significantly enhances our podcast and the wider produce community.Don't forget to subscribe to The Fresh CrEd Podcast for more fascinating discussions and industry insights. Stay tuned for upcoming episodes where we continue exploring the vibrant world of produce and floral!

Building a Sustainable Future with Iñigo Canalejo Lasarte

In this captivating episode of The Fresh CrEd, hosts Craig Slate and Ed Bertaud welcome Iñigo Canalejo Lasarte, Vice President of ESG and Strategic Marketing at IFCO, all the way from Madrid. Dive into a fascinating conversation that spans from Spain to sustainability, as Iñigo shares his journey from the automotive industry to the forefront of environmental and social governance in the produce sector.Iñigo, with his rich background from Madrid and the automotive industry, discusses his transition to spearheading sustainable practices in the produce world. The episode offers insights into ESG, revealing how it extends beyond traditional environmental efforts to include broader social and ethical responsibilities within business operations. Explore the intricate balance between business efficiency and environmental sustainability, as Iñigo delves into the evolving landscape of corporate responsibility and the vital role of ESG in today's world.From his personal anecdotes about running with the bulls in Pamplona to his family's winemaking traditions, Iñigo's stories are as diverse as they are enlightening. The conversation also ventures into the world of wine, uncovering the familial connection to the vineyards of Spain.As we close this enriching episode, we extend our heartfelt thanks to our partners, Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association, for their unwavering support. Their collaboration makes episodes like this possible, enabling us to bring you closer to the fascinating world of fresh produce.

Laura Himes: Charting a Global Course in the World of Produce

In this captivating episode of The Fresh CrEd Podcast, we're joined by Laura Himes, whose global journey in the produce industry takes center stage. From her early days in Lawrence, Kansas, to her anthropology studies in California and abroad, Laura's passion for cultural exploration sets the tone for her remarkable career.Laura recounts her adventures, from archaeological digs in Greece to immersive language learning in Costa Rica, each experience shaping her path. She delves into her challenging yet rewarding tenure with Chiquita across multiple continents, and her strategic move to Walmart, where she now contributes to global produce roles.Throughout the episode, Laura offers unique insights into the nuances of working in different sectors of the produce industry, from supplier to retailer. Her story is a testament to the diverse opportunities and challenges in this dynamic field.Join us on The Fresh CrEd Podcast as Laura Himes shares her inspiring journey and invaluable lessons from a life in global produce.Special thanks to our partners - Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association - for their support in bringing these stories to light.

Driving Produce Forward: A Conversation with Logistics Guru Mike Laws

Dive into a compelling conversation with Mike Laws, founder of Laws Logistics, on The Fresh CrEd Podcast. Recorded amidst the lively atmosphere of the Global Produce and Floral Show in Anaheim, this episode provides unique insights into the world of produce logistics.Mike shares his journey from his early days in South Texas to establishing Laws Logistics, highlighting the role of strategic planning in navigating the fluctuating landscape of logistics. He discusses the importance of forecasting and long-term planning in the industry, reflecting on how these approaches are crucial in times of disruption.Aside from business talk, Mike offers a glimpse into his personal health journey, emphasizing the power of diet and exercise in managing well-being. The episode wraps up with plans for a future remote show in Naples, Florida, promising more insightful discussions and a hint of leisure with golf.Special thanks to our partners Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association for their support. Their contributions greatly enrich our podcast and the broader conversations in the produce industry.Tune in to this episode of The Fresh CrEd Podcast for a blend of professional insights and personal stories in the dynamic world of produce logistics with Mike Laws.y

Shaping the Future of Produce w/ IFPA’s Cathy Burns

In this episode of The Fresh CrEd Podcast, we sit down with Cathy Burns, the visionary CEO of the International Fresh Produce Association, at the heart of the Global Produce and Floral Show in Anaheim. Cathy gives us an insider's view of orchestrating one of the produce industry's most pivotal gatherings, blending insights with anecdotes from the event floor.Cathy's conversation takes us through the vibrant corridors of the show, weaving stories of innovation, technology, and the spirited people behind them. She dives into the essence of what makes these events more than just exhibitions – they are incubators for ideas and partnerships shaping the future of our plates.Beyond the bustling show, Cathy discusses the power of advocacy in the produce world. It's not just about having a seat at the table; it's about creating new ones. She talks passionately about grassroots movements and strategic policy engagement, crucial elements in steering the course of the industry towards a healthier, more sustainable future.As we close this enriching episode, we extend our gratitude to those who support and drive our journey: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their commitment not only fuels our podcast but also nurtures the growth and reach of the produce community.Join us for this engaging episode with Cathy Burns on The Fresh CrEd Podcast, and be part of a conversation that's more than just talk – it's about transforming how we think about and consume produce. Remember to like, subscribe, and share if you're ready to dig deeper into the world of fresh produce.#CathyBurns #IFPA #ProduceIndustry #InnovationInAgriculture #TheFreshCrEd

Plate Power: Nelia Alamo Talks Produce-Led Revolution in Foodservice

Join us on The Fresh CrEd Podcast for a compelling episode recorded live at the International Fresh Produce Association's FoodService Conference. Our esteemed guest, Nelia Alamo, the VP of Marketing at Markon Cooperative, brings her seasoned insights from a career spanning over 25 years in the produce industry. Growing up amidst the rich agricultural lands of California, Nelia shares her deep-rooted connection to the field and the evolution she’s witnessed firsthand.Amid the energetic buzz of the IFPA FoodService Conference, Nelia sheds light on the growing trend of value-added produce in the culinary world. Discover how innovative produce solutions are tackling labor shortages in restaurants and changing the way chefs design their menus. Nelia discusses the significant shift towards plant-centric dishes, a change driven by health-conscious, younger consumers demanding sustainable and wholesome food options.Through her role at Markon Cooperative, Nelia plays a pivotal part in developing programs that not only supply foodservice operators with quality produce but also engage the next generation. She highlights the importance of outreach to university students, introducing them to the diverse and rewarding career paths within the produce industry.As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click. Tune into The Fresh CrEd Podcast for this enlightening conversation with Nelia Alamo, and gain a fresh perspective on the produce-led transformation happening in foodservice. Remember to like, subscribe, and share if you're inspired by the innovative strides being made in the world of fresh produce! 🍽️🌱 #FreshProduceTrends #IFPAConference #NeliaAlamo #TheFreshCrEd

The Reality of Recycling: A Candid Talk with Tamara Muruetagoiena @ IFPA’s FoodService Conference

Join us as Tamara Muruetagoiena, an esteemed expert in environmental sustainability, sheds light on the pressing issues surrounding recycling and its effectiveness, particularly in the context of plastic waste where only about 8% gets recycled in the US. Delve into the complexities of the recycling industry, impacted by oil market fluctuations, and the technological challenges of transforming plastic into reusable materials.Tamara also discusses the global response to climate change, highlighting the agriculture industry's unique position as a potential climate change mitigator through soil carbon sequestration. She underlines the importance of collective action in the produce sector and beyond, aiming to make a significant impact on our planet's health.As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click. This enlightening session is a must-watch for anyone concerned with environmental issues and seeking to understand the realities behind recycling programs and global sustainability efforts.For further insights and inspiration on sustainability, subscribe to our channel, hit the notification bell, and join the conversation in the comments.#RecyclingTruths #ClimateGoals #TamaraMuruetagoiena #EnvironmentalSustainability #ProduceIndustry #SoilHealth #CarbonSequestration #GlobalInitiatives #PlasticWaste #SustainableFarming

Watercress Wonders: Unraveling B&W’s Green Legacy with Todd Gosule

Dive into another enriching episode of The Fresh CrEd Podcast with your hosts, Craig Slate and Ed Bertaud. This time, we're excited to bring you a captivating discussion with Todd Gosule, the mastermind behind B&W Quality Growers. As a company with an astonishing history dating back to 1870, B&W Quality Growers stands as a beacon of innovation and sustainability in the world of greens.Join us as Todd delves into the storied history of B&W, highlighting their pioneering ventures from growing watercress to embracing other nutrient-packed greens like arugula and spinach. With operations spanning across 8 states, Todd gives us an inside look into how B&W ensures a year-round supply of their top-tier products.As we chew on the intriguing fact that watercress is the most nutrient-dense green out there, Todd enlightens us with its myriad of health benefits. Memories are shared as Craig and Ed recall their early encounters with Todd in their produce careers, painting a vivid picture of the journey they've all shared. Throughout the episode, while our hosts attempt to bring in their signature quirky twists, Todd keeps us rooted with rich insights about B&W's customer-focused strategies and why chefs can't get enough of their products.Tap into this delightful blend of history, humor, and horticulture! If you've ever been curious about the intricacies of the produce industry or just love a good story about family, dedication, and greens – this episode is a must-listen.As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click. Do you have a favorite B&W product? Share with us in the comments! And if this conversation spiced up your playlist, hit that like button and subscribe for more fresh content. #WatercressWonder #FreshCrEdPodcast