The Fresh CrEd

Behind the Scenes of the Foodservice Conference with Joe Watson

Join us for an enlightening conversation with Joe Watson on this episode of The Fresh CrEd as we explore the vibrant scene at the upcoming IFPA Foodservice Conference & Expo in Monterey, California. Get a preview of the diverse attendee base, a fully booked expo hall, and a dynamic lineup of speakers and sessions.What's got Ed and Craig so excited? Our all-day onsite livestream, happening from 10:30 am to 4:30 pm PST. Hear directly from Joe about the industry leaders, chefs, and innovators we'll be interviewing live and the most recent foodservice trends they'll be discussing.Mark your calendars and be a part of this exciting experience! Bookmark our livestream page  and get ready for an immersive dive into the world of foodservice.Remember, every like, share, and subscribe supports our channel. See you at the livestream! #TheFreshCrEd #IFPAFoodserviceConference #MontereyExpo

The Power of Produce: Lessons from the Viva Fresh Event

🍊🥕 Immerse yourself in an enriching dialogue with Dante Galeazzi, the dynamic CEO and President of the Texas International Produce Association (TIPA), and Melinda Goodman of Fulltilt Marketing, a seasoned storyteller entrenched in the world of agriculture and food. 🎙️🎧Recorded live from the groundbreaking Viva Fresh event, this episode offers insider insights into how this year's convention surpassed all records 📈, the thrilling plans for the future, and how Charlie Rocket's electrifying keynote speech sparked inspiration among all who attended. 💪🚀Explore the impactful work of the Viva Fresh Foundation, uplifting underserved communities through education about healthy eating and agriculture. 🥦🌽🌱If you are passionate about fresh produce, agriculture, or are eager to absorb an incredible success story, this is your must-listen episode! Be sure to share and leave a comment on your favorite moment from this podcast! #VivaFresh #FreshProduce #AgriTalk #Podcast

Beyond the Greens: Fresh Edge’s Mission to Deliver Quality and Sustainability in Produce

Join the hosts and special guest Bobby Grinstead from Fresh Edge in an engaging podcast episode that delves into the world of the fresh produce industry. Discover Fresh Edge's strategic vision, recent acquisitions, and the exciting growth opportunities on the horizon. Explore the challenges of labor shortage and transportation and gain insights into the future of automation in the industry. Dive into a discussion about the art of slow cooking and the flavors of Texas barbecue. This episode offers a captivating blend of business insights and culinary delights that will leave you craving for more. Tune in for a thought-provoking conversation with Bobby Grinstead and the hosts as they serve up a feast of knowledge and flavor.

Produce Careers: Navigating Job Opportunities and Industry Trends with Nathan Stornetta

In this engaging episode of The Fresh CrEd podcast, we welcomed Nathan Stornetta, a seasoned executive search professional with 15 years of experience in the produce, food manufacturing/processing, and agriculture industries. During the conversation, we delved into the significance of people in the industry and how Produce Careers, the firm Nathan represents, emphasizes building strong relationships and finding the right talent. With a wide client base spanning North America and international markets, Produce Careers is known for their exceptional service and commitment to connecting companies with outstanding candidates.Nathan shared valuable insights into the evolving landscape of the produce industry, highlighting the rise of value-added products and the impact of technological advancements. His passion for fostering success in the industry and connecting talented individuals with great opportunities was evident throughout the interview.Tune in to gain valuable insights from Nathan Stornetta and discover how Produce Careers is making a difference in talent acquisition in the produce industry. Whether you're a job seeker or a company in search of top talent, this episode is a valuable resource. Don't miss the opportunity to gain fresh perspectives on executive search and recruitment.

Fresh Faces, Fresh Perspectives: Next-Gen Talent at Viva Fresh

In this lively episode of The Fresh Cred Podcast, recorded at Viva Fresh, hosts chat with Codie Wright and Kenadee Stewart from Texas A&M University. They discuss Codie's book "Launchers," which helps students strategically plan their careers, and Kenadee's experience as a college student during the pandemic. The conversation highlights the resilience, adaptability, and shifting priorities of today's generation, who value flexibility and ongoing professional development in their careers. Tune in to explore how the produce industry appeals to these young professionals and the importance of networking and investing in personal growth.

A Sweet Experience at Viva Fresh: Talking Produce Marketing with Cindy Swanberg Schwing”

In this interview, we speak with Cindy Swanberg Schwing, Vice President of Marketing at Splendid by Porvenir. Cindy is a highly accomplished produce supplier expert and three-time business owner, with expertise in produce marketing and sales, relationship building, business growth strategies, creative thinking, brand promotion, public relations, public speaking, negotiation, bilingual communications, retail and foodservice sales, and more.Join us as we learn from Cindy's experiences and gain valuable insights into the industry. Don't miss this engaging interview with a seasoned produce supplier expert.And a special thank you to Splendid by Porvenir for sponsoring the show.

”Unlocking Executive Success: Insights from Deep Generalist Julie Krivanek”

Julie Krivanek joins the Fresh CrEd at IFPA's Foodservice Conference.In this interview, we speak with Julie Krivanek, a renowned executive coach and deep generalist with over four decades of experience. As President of her consulting organization, Julie has worked with hundreds of CEOs and senior executives across various industries, helping them achieve personal and professional success. With a unique approach to executive coaching, Julie considers the nuances of culture, financial goals, and strategic direction to create tailored development plans. Join us as we discuss her global perspective, diverse career, and educational background, and gain valuable insights from her wealth of experience.

Ben Ferreira of H.E.B takes the stage first @ Viva Fresh 2023

Ben Ferreira Takes the Stage as the first interviewee at Viva Fresh 2023. Ben's entry into the produce industry as a basket pusher in college may have been temporary, but it sparked a love for the industry that has only grown stronger over his 26-year career with H.E.B.. Additionally, he has served on the board of Recipe for Success in Houston, a foundation that aims to combat childhood obesity by promoting healthier diets for children and the community. With his extensive experience and valuable insights in the produce industry, we are grateful for Ben's participation in the interview and for sharing his inspiring journey.Connect with Ben:https://www.linkedin.com/in/ben-ferreira-012471158

Interview with Charlie Rocket at Viva Fresh 2023!

Charlie Rocket sat down with The Fresh CrEd during VivaFresh to talk about his life, philosophies, and goals. After leaving a successful music career to focus on his struggle with a brain tumor and health, he fulfilled his dream of being an athlete. Charlie Rocket was also a part of a very successful Nike campaign to show off Dreamer athletes. He now heads the Dream Machine Foundation focused on making the dreams of others come true. Please click https://www.dreammachineusa.org/ to learn how you can donate and become a part of the mission to help one million people’s dreams come true!

Interview with Joe Watson

In this week’s episode, Joe Watson joins Ed & Craig to share his story on the podcast. Joe is the Vice President of Retail, Foodservice & Wholesale with the International Fresh Produce Association. He is a longstanding leader in the produce industry, a man of many talents, and someone with a unique story. Tune is as Joe discusses his journey from his cancer diagnosis to present. Freshproduce.com/theretailconference